GEO: local visibility for the AI era
Show up where families are searching. GEO aligns your website, profiles, and content so you appear in AI answers and map results, then turn visibility into booked calls.
What GEO focuses on
- Appear in AI answers and map packs
- Own your facts with structured data
- Fix NAP consistency and service areas
- Create content that answers local intent
- Turn visits into calls and booked meetings
Earn blue links
Optimise pages to rank in search results. Strong for informational queries and evergreen traffic.
Win the answer box
Optimise your whole entity so AI assistants and maps present you as the answer, not just a link.
AI recommendations before and after GEO
AI answer mentions:
Your brand is cited and shown first
We fix entity signals, profiles, and content so assistants trust your facts and place you front and centre.
Show up in AI answers and maps
We optimise for the new surfaces where families ask for help. That includes conversational answers, map packs, and knowledge panels.
- Service area coverage and entity markup
- Accurate categories, attributes, and offerings
- Location pages that match local intent
Own your facts
Keep hours, services, pricing ranges, and policies consistent everywhere. We use structured data so assistants and crawlers pick up the right details.
- Schema for services, organisation, FAQs, and reviews
- Menu or services markup for packages and add ons
- Ongoing checks for broken or out of date facts
Turn visibility into calls
We connect clear calls to action to the tasks families need. That means more transfers arranged and fewer missed contacts.
- Call, SMS, and calendar booking pathways
- Local proof like reviews and testimonials
- Fast pages and accessible design
Reduce wasted spend
Better organic coverage lowers your cost to acquire. Targeted content and clean tracking improve paid efficiency when you choose to advertise.
- Track calls and forms by location and service
- See which pages drive booked calls
- Identify gaps where content will move the needle
- Audit site health, profiles, citations, and reviews
- Map service areas and priority terms
- NAP consistency and duplicate cleanup
- Schema for services, FAQs, and locations
- Local citations and partnerships
- Review generation and response workflows
- Location and service pages that answer real questions
- Evergreen resources that AI assistants can cite
- Rank and visibility tracking by city and service
- Call and booking outcomes tied to pages
They work better together
Visibility drives chats. Chats reveal content gaps. New content improves visibility. The loop compounds results over time.
Appear in AI answers and map packs for priority services and cities.
Assist families, capture questions, and qualify leads cleanly.
Real chat data shows missing FAQs, pages, and local details.
Fill gaps with structured content that assistants can cite.
How the loop connects
- Search intent aligns with Sarah’s prompts and quick actions
- Chats tag topics and feed your content roadmap
- Published FAQs and pages use schema for assistants and maps
- Shared reporting ties pages to calls and bookings
Profiles and data sources we work with
Google Business Profile
Apple Business
Yelp
Facebook
Search Console
AnalyticsWe align your profiles, fix inconsistencies, and sync structured facts so assistants and search engines present the right information.
GEO Audit
One time assessment and action plan. Clear list of fixes that move the needle first.
- Profile and schema review
- Content gaps and quick wins
- Tracking setup recommendations
GEO Core
Monthly improvements that build reliable visibility and measurable calls.
- Foundations and content production
- Reviews, citations, and profiles
- Rank and call reporting
GEO Plus
Everything in Core with location expansion and local PR when you are ready to scale.
- Multi location playbooks
- Service area coverage at depth
- Digital PR and partnerships
Know what works
Your dashboard shows visibility by city and service, with tied outcomes like calls and booked meetings. You will see which pages and profiles drive action.
- Rank and map pack tracking
- Call, form, and booking attribution
- Content impact and next priorities
Works with Sarah
GEO brings the right traffic. Sarah converts it. Families get answers quickly and your team receives cleaner leads.
- Search intent aligned to assistant prompts
- On page CTAs that match top tasks
- Shared reporting on outcomes
Ready to grow local visibility
We will audit your footprint, fix foundations, and build content that AI assistants and families trust.
What does GEO stand for?
GEO is our programme for local visibility. Think of it as SEO tuned for AI answers and local intent. It aligns your profiles, site, and content with how families now search.
How is this different from classic SEO?
Classic SEO focuses on blue links. GEO includes that and adds structured facts, local profiles, and content that assistants can cite, which increases your chance to appear in answers and maps.
What results should we expect?
Expect improved coverage for priority services and cities, more calls from organic, and clearer tracking. Timelines vary by competition and baseline quality. We prioritise quick wins first.
Can you work with multiple locations?
Yes. GEO supports multi location structures, service area businesses, and location level reporting. We keep names, addresses, and phones consistent with smart rules.
Do we need to rebuild our website?
No. We upgrade foundations on your current stack, add pages where needed, and connect the right profiles. If a rebuild is ever helpful, we will tell you and give options.