Privacy Policy

Who we are and how to contact us

Scope and roles

Mortem AI provides AI-powered communication, automation, and marketing tools to funeral homes, cremation service providers, and related businesses. Mortem AI is not a funeral home, cremation provider, mortuary, healthcare provider, or HIPAA covered entity, and does not hold itself out as such.

When you visit our websites or contact us directly

Mortem AI is the controller (or, where applicable, the "business") of personal information you provide to us through mortemai.com or by contacting us, in connection with sales inquiries, account management, customer support, marketing, and similar interactions.

When end users interact with a Client's funeral home using our Services

When consumers, families, or other end users interact with our Client's website chat, SMS, email, or landing pages powered by Mortem AI's "Sarah" AI assistant or related Services, our Client (the funeral home) remains the controller of that personal information. Mortem AI acts as a service provider, processor, or sub-controller, depending on the applicable jurisdiction's privacy framework. We process such personal information only on the Client's documented instructions and to deliver the Services described in our Master Service Agreement with that Client.

If you interacted with an AI assistant on a funeral home's website or via SMS and have a privacy question about that interaction, please first contact the funeral home directly, as they control that data. You may also contact us at privacy@mortemai.com and we will direct your request appropriately.

How our AI Services work

Our flagship product, "Sarah," is an AI-powered conversational assistant deployed on funeral home websites, SMS channels, and email. Sarah is configured with content provided by each funeral home Client (services offered, pricing, locations, hours, frequently asked questions) and uses large language models to generate responses to end-user inquiries.

Sarah is not a substitute for licensed funeral director services and is configured to:

• Identify itself as an AI assistant at the start of every interaction;
• Escalate to a human team member whenever an end user requests human contact, when emotional distress or crisis indicators are detected, or when the conversation involves matters requiring professional judgment;
• Decline to provide legal, medical, or professional advice;
• Decline to make binding pricing or service commitments on the funeral home's behalf;
• Decline to process health information, cause-of-death information, or Protected Health Information.

Information we collect

Information you provide to us

• Contact details, such as name, email address, and phone number.
• Business details, such as company name, role, billing contacts, and operational information shared during onboarding.
• Account and support information, such as credentials, preferences, and communications with us.
• Payment information handled by our payment processor. We do not store full payment card numbers on our servers.
• Mobile number and SMS consent, where you choose to provide them.

Mobile information and consent. Where you provide a mobile number to Mortem AI, or to a funeral home through our Services, the number and any associated SMS consent are used only to deliver the messages requested. We do not sell, rent, or share mobile opt-in data or SMS consent with third parties or affiliates for their own marketing purposes. Sub-processors that transmit messages on our behalf receive this information solely to deliver the message and may not use it for any other purpose. Message and data rates may apply. Reply STOP to opt out and HELP for assistance.

Information collected automatically when you visit our websites

• Usage and device data, including IP address, browser type, pages viewed, timestamps, and referring URLs, collected by our website platform to operate and secure the site.

Information processed on behalf of Clients

When our Clients use Mortem AI to power chat, forms, SMS, or email on their funeral home websites or in their CRM, we may process the following categories of personal information on their behalf:

• Contact information (name, telephone number, email address, postal address) of the Client's customers and families;
• Communication content (chat transcripts, SMS messages, email content) exchanged through Mortem AI Services;
• Service inquiry details and appointment scheduling data;
• Limited sensitive data: information related to deceased persons, bereavement circumstances, religious or cultural preferences, and limited financial information (such as the service tier inquired about).

Categories of personal information we do not collect or process on behalf of Clients, and which Sarah is configured to decline: Social Security numbers, Social Insurance Numbers, or equivalent government identification numbers; financial account numbers or payment card data; Protected Health Information; cause-of-death information. This exclusion applies to end-user data processed through the Services. It does not apply to the billing information a Client provides to us directly for its own subscription, which is handled by our payment processor as described above.

We do not use or disclose sensitive personal information for purposes other than those permitted under section 1798.121(a) of the California Consumer Privacy Act, and we do not use it to infer characteristics about an individual.

How we use information

• Provide, operate, and improve the Services, including AI features, automations, and integrations.
• Authenticate users, secure accounts, and prevent fraud and abuse.
• Process payments and manage subscriptions.
• Provide customer support and respond to inquiries.
• Measure and analyze performance, including product usage and marketing effectiveness.
• Generate aggregated, anonymized, and de-identified statistical data that cannot reasonably be used to identify any individual. Where we hold de-identified information we maintain it in de-identified form, we do not attempt to re-identify it except to test the effectiveness of our de-identification, and we require recipients to do the same by contract.
• Send service-related communications and, where permitted by applicable law, marketing communications. You can opt out of marketing at any time.
• Comply with legal obligations and enforce our terms, including protection of rights, property, and safety.

Automated decision-making

Our AI Services include automated decision-making components. Sarah generates responses to end-user inquiries using large language model technology configured with content provided by the funeral home Client.

Sarah's outputs are assistive in nature and are not used to make decisions that produce legal effects or similarly significant effects concerning individuals. Sarah does not:

• Bind funeral homes contractually;
• Make final pricing or discount commitments;
• Accept cremation authorization (which requires written next-of-kin authorization under applicable law);
• Determine eligibility for services, financing, or pre-need arrangements.

Where applicable law (including Quebec's Act respecting the protection of personal information in the private sector as amended by Law 25) grants individuals the right to be informed of automated decision-making and to request human intervention, you may contact us at privacy@mortemai.com to exercise that right. The funeral home Client, as data controller, will work with us to provide the required information and human review.

AI transparency disclosure

In accordance with California Business and Professions Code Section 17941 (SB 1001), Quebec Law 25, and similar transparency obligations, our AI assistant Sarah identifies itself as an automated AI assistant at the start of every interaction.

End users may at any time request to speak with a human team member at the relevant funeral home, and Sarah is configured to route such requests to designated human responders.

No training on Client Data

Mortem AI does not train, fine-tune, retrain, or otherwise develop or improve any artificial intelligence model, foundation model, or machine learning system using Client Data. This commitment applies to Mortem AI and to any third-party large language model provider that processes Client Data on our behalf.

Our current production large language model provider is OpenAI, which has contractually committed (in its API terms applicable to commercial API customers) not to use API inputs or outputs to train its models. We may use Anthropic for internal benchmarking and evaluation only, not in production runtime.

This no-training commitment does not apply to:

• Configuring the AI Services for the specific Client's deployment, including embedding Client Data in retrieval-augmented generation context windows on a per-conversation basis;
• Generating aggregated, anonymized, and de-identified statistical data that cannot reasonably be used to identify any individual;
• Mortem AI's internal evaluation, testing, and quality assurance of the AI Services using Mortem AI-owned or specifically licensed evaluation data, which does not include Client Data or any data derived from Client Data, whether in identifiable, aggregated, or anonymized form.

Outbound messaging on behalf of Clients

Clients use the Services to send outbound SMS, MMS, and email to their own contacts, including appointment reminders, follow-up messages, pre-need inquiries, and service updates. For these communications the Client is the sender and the controller of the personal information involved.

The Client is responsible for obtaining and maintaining the consents required under the Telephone Consumer Protection Act, CAN-SPAM, Canada's Anti-Spam Legislation, and other applicable law, and for A2P 10DLC registration of its messaging campaigns. Mortem AI provides messaging infrastructure and is not the sender for regulatory purposes. Client obligations, including consent records, prohibited contact sources, and opt-out handling, are set out in our Acceptable Use Policy.

Opt-outs are honored at the messaging infrastructure layer. When an end user replies STOP, UNSUBSCRIBE, or an equivalent standard keyword, that number is blocked from receiving further messages from the Client's sending numbers through the Services.

If you wish to stop receiving messages from a particular funeral home, reply STOP to any message from that funeral home, or contact the funeral home directly.

How we share information

• Service providers and sub-processors that help us deliver the Services, including hosting, infrastructure, AI inference, messaging, secrets management, and payment processing. See Sub-processors below.
• Clients when we process information on their behalf in connection with their use of the Services.
• Business transfers in the event of a merger, acquisition, financing, or sale of assets, subject to the same protections set forth in this policy.
• Legal and safety when required by law, subpoena, court order, or governmental request, or if necessary to protect rights, property, or safety of Mortem AI, our users, Clients, or the public.
• With consent or at your direction.

We do not sell personal information, and we do not share personal information for cross-context behavioral advertising as defined under California law or for similar purposes under the laws of other US states or Canadian provinces.

Sub-processors

We use the following sub-processors to deliver the Services. Clients receive thirty (30) days advance notice of additions, substitutions, or removals of sub-processors that process Client Data.

The complete and current list, including data categories and infrastructure providers that do not process Client Data, is maintained at mortemai.com/subprocessors. Where this table and that page differ, that page is authoritative.

Cookies and tracking technologies

Our website uses technologies needed to operate the site, maintain sessions and secure form submissions. With your permission, we also use the OpenAI ChatGPT Ads Measurement Pixel to measure page visits and activity such as opening a demo, trying Sarah, following a booking link or completing a demo appointment booking. This helps us understand which advertisements bring visitors to Mortem AI.

Advertising measurement is off until you select Allow measurement. You can decline without affecting the website or Sarah, and change your choice at any time using Privacy choices in the footer. We store your preference in your browser for up to 180 days and respect Global Privacy Control and Do Not Track signals by keeping advertising measurement off.

The pixel may process device and browser information, IP addresses, page URLs, event timestamps and advertising click identifiers to attribute activity to ChatGPT ads. Our event code does not send chat messages, form values, contact details or the choices you make in a fictional family journey. Demo interactions are measured as demo activity, not as real family enquiries or appointments. We request that measured events be excluded from future user-level advertising personalisation. Learn more in OpenAI’s Privacy Policy.

Some browsers send "Do Not Track" signals. Our Services do not respond to these signals at this time. Because we do not sell or share personal information, there is no sale or sharing to opt out of. Where required by law, we will honor valid user-enabled global privacy controls, such as the Global Privacy Control (GPC) signal.

Security, retention, and location of processing

Security

We implement reasonable and appropriate administrative, technical, and physical safeguards to protect personal information, including encryption in transit (TLS 1.2 or higher), encryption at rest (AES-256), multi-factor authentication on administrative consoles, centralized secrets management with audit logging, continuous vulnerability scanning, and incident response procedures. No security controls are perfect and we cannot guarantee absolute security.

Where we become aware of a security incident affecting personal information we process on behalf of a Client, we notify that Client without undue delay and in accordance with our agreement with them, and we provide the information reasonably required for the Client to meet its own notification obligations.

To report a suspected security vulnerability, please contact security@mortemai.com.

Retention

We retain personal information only as long as necessary to provide the Services and for legitimate business or legal purposes, including to comply with law, resolve disputes, and enforce agreements. The following retention periods apply to information held in Mortem AI's own systems, unless otherwise required by law or agreed in writing with the relevant Client:

• Conversation transcripts: 24 months from creation;
• Application logs (operational): 90 days from creation;
• Security and audit logs: 12 months from creation;
• Backup data: 7 days for daily backups, with longer-period backups deleted on a rolling schedule;
• Aggregated, anonymized, de-identified statistical data: indefinitely.

These periods apply to Mortem AI's systems. Where a Client's elected CRM platform holds its own copy of contact records or conversation history, or where messaging infrastructure retains message content under its own policies, those copies are controlled by the Client and governed by the Client's settings and its agreement with that platform. Requests to delete such copies should be directed to the Client.

Where personal information is processed on behalf of a Client (funeral home), retention is governed by our agreement with that Client. Upon termination of a Client agreement, we delete or return Client Data within the timeframe specified in that agreement.

Location of processing

We and our service providers process information primarily in the United States. See Cross-border data transfers below for additional information relevant to Canadian residents.

Cross-border data transfers

If you are located in Canada, please note that personal information about you may be transferred to, stored in, and processed in the United States by Mortem AI and our sub-processors. Personal information processed outside Canada may be subject to lawful access by foreign law enforcement and national security authorities.

PIPEDA comparable protection

In accordance with Principle 4.1.3 of Schedule 1 to Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), Mortem AI maintains administrative, technical, and contractual safeguards designed to provide a level of protection for personal information processed outside Canada substantially comparable to that required under PIPEDA, including the security measures described above and the contractual commitments imposed on our sub-processors.

Alberta PIPA notice

If you are an Alberta resident and personal information about you is processed by us outside Canada, you may obtain information about our cross-border processing policies and the contact information of foreign service providers by writing to us at privacy@mortemai.com, in accordance with Section 13.1 of Alberta's Personal Information Protection Act.

Canadian-region hosting option

Where a Client requires personal information of Canadian residents to be stored and processed within Canadian territory (including to satisfy Quebec Law 25 obligations), Canadian-region hosting via Supabase's Canadian regions or equivalent infrastructure is available on commercially reasonable terms agreed separately between Mortem AI and the Client.

Your US privacy rights

Depending on your state of residence, you may have rights to access, correct, delete, or obtain a portable copy of certain personal information, and to opt out of certain processing activities such as targeted advertising, sale of personal information, sharing for cross-context behavioral advertising, or significant automated decision-making.

States with comprehensive privacy laws as of the date of this policy include, for example, California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Montana, Indiana, Florida, Maryland, Rhode Island, and Kentucky.

To exercise these rights, contact us at privacy@mortemai.com. We will verify your identity before responding and will respond within the timeframes required by applicable state law. You may also authorize an agent to submit a request on your behalf, subject to verification.

If we deny your request, you may appeal our decision by replying to our response and requesting reconsideration. We will respond to appeals within 60 days. If your appeal is denied, you may file a complaint with your state Attorney General.

Your Canadian privacy rights

If you are a Canadian resident, you have rights under PIPEDA and applicable provincial privacy laws (including British Columbia PIPA and Alberta PIPA), including the right to:

• Access personal information we hold about you;
• Request correction of inaccurate personal information;
• Withdraw consent to processing where consent is the basis for processing, subject to legal and contractual restrictions;
• Receive information about how we manage personal information, including our policies and practices.

To exercise these rights, contact us at privacy@mortemai.com. If you are dissatisfied with our response, you may file a complaint with the Office of the Privacy Commissioner of Canada, the Office of the Information and Privacy Commissioner of Alberta, or the Office of the Information and Privacy Commissioner for British Columbia, as applicable.

Your Quebec-specific rights

If you are a Quebec resident, you have additional rights under Quebec's Act respecting the protection of personal information in the private sector as amended by Law 25, including the right to:

• Access and request correction of personal information we hold about you;
• Request de-indexing or cessation of dissemination of personal information that contravenes the law or a court order;
• Receive your personal information in a structured, commonly used technological format (data portability);
• Be informed of automated decision-making and request human intervention, as set out in Automated decision-making above;
• Request the cessation of dissemination or de-indexing of personal information where applicable.

To exercise these rights, contact our Privacy Officer at privacy@mortemai.com. If you are dissatisfied with our response, you may file a complaint with the Commission d'accès à l'information du Quebec (CAI).

Opt-outs and privacy choices

• Marketing emails: Use the unsubscribe link in any marketing email, or contact us at privacy@mortemai.com.
• SMS messages from funeral home Clients: Reply STOP to opt out, or HELP for assistance. The funeral home and our messaging infrastructure will honor the opt-out across all future messages from that Client's sending numbers.
• Cookies: Control cookies through your browser settings. See Cookies and tracking technologies above.
• Sale or sharing of personal information: We do not sell or share personal information, so there is no opt-out to exercise. If you believe otherwise, contact privacy@mortemai.com.

Children's privacy

Our Services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided personal information to us, contact us at privacy@mortemai.com and we will take steps to delete such information.

Related documents

• Terms of Service, the agreement governing use of mortemai.com, demos, and the Services where no signed Master Service Agreement is in place.
• Acceptable Use Policy, including messaging consent, consent records, opt-out handling, and prohibited conduct.
• Security, covering our security program and vulnerability disclosure process.
• Sub-processors, the authoritative current list with data categories and processing locations.
• Legal Hub, including our documented recommended procedures for human oversight of the Services.

Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page and revise the version number and "Last updated" date. For material changes, we will provide additional notice (such as an email notification or a prominent notice on our website) before the changes take effect. Your continued use of the Services after changes become effective signifies your acceptance of the updated policy.

Contact

If you have questions about this Privacy Policy or our privacy practices, contact us at:

Mortem AI Inc.
1717 Devney Drive
Altoona, Wisconsin 54720
United States

Privacy: privacy@mortemai.com
Security: security@mortemai.com
General: hello@mortemai.com