Turn price inquiries into meaningful conversations.
Help families explore their options, understand the costs and take the next step with confidence. Give your team the choices, questions and context to pick up the conversation with care.
From $199/month + $499 one-time onboarding. Compare plans
Meet Vera. AI guidance for the choices ahead. Illustrative AI persona.
AI-guided explorationItemized estimatesBranded for your businessA clear route to your team
YOUR FUNERAL HOMEGuided by Vera
“We’d like something small. Can you help us understand the cost?”
V
A little clarity, one choice at a time.
Explore the service, see what is included and change your mind as you go.
YOUR PLANNING ESTIMATEBuilt around your wishes.
Service preferences Captured
Selected costs Itemized
Questions for the arranger Kept together
When the family is readyA human conversation, with a head start. ↗
Illustrative workflow. Try the working demo below.
The inquiry before the inquiry
They’re looking at prices. They’re also looking for reassurance.
A family may be visiting your website late at night, comparing options or trying to work out what they can afford. They may have no idea which questions to ask.
A family can read the prices and still be unsure which choices fit their wishes. If a question leaves them stuck, they need a way to ask for help and keep exploring.
Foreword lets them ask in their own words, revisit choices and see the estimate change. The calculation uses your configured prices and selection rules. Vera helps explain the options.
By the time they contact you, there is more to talk about than “How much?”
Clarity for them. Context for you.
A better experience on both sides of the first call.
01 / FOR FAMILIES
Room to think. Help when they need it.
Explore burial, cremation and service choices at their own pace. Ask a question in ordinary language. Understand what a choice adds to the estimate before deciding.
No need to know the terminology. No pressure to have everything worked out.
02 / FOR YOUR TEAM
Start with understanding. Spend more time helping.
Bring preferences, selected items, estimated costs and the conversation into an arranger summary. Your team can see what matters to the family and where they still need guidance.
Less time piecing together a vague inquiry. More time on the decisions that need a person.
03 / FOR YOUR BUSINESS
Make your website a useful place to begin.
Give visitors a reason to engage before they feel ready to call. Turn cost research into an opportunity to build trust, capture an inquiry and agree a next step.
A lead-generation experience built around being helpful.
See the difference
The estimate moves with the conversation.
Families do not always make decisions in a straight line. Their planning tool should leave room for questions and changes.
Ask instead of guessing.
AI assistance helps interpret everyday questions and explain the options. Families can use the suggested choices or type what they mean.
See the cost take shape.
An itemized estimate updates as selections change. Your approved prices and rules underpin the calculation.
Make space for “what if?”
Explore alternatives and revisit decisions. Available configurations include budget guidance, plan comparison, undo and saving or sharing a plan.
Keep the person in the process.
Give families a clear way to speak to your team. Configure inquiry routing, follow-up and supported booking connections around the way you work.
From browsing to a better conversation
“Tell me everything again” is a difficult way to start.
The family has already spent time thinking through their wishes. Help your arranger meet them there.
The summary brings together the service path, selected items, estimate and questions. With your agreed integrations, contact details and the next step can reach the right team.
CRM delivery, staff alerts and calendar connections are scoped and tested during setup.
ARRANGER SUMMARYExample inquiry
A useful place to pick up.
Reason for visit
Planning ahead
Preference
Cremation with a small gathering
Estimate
Selected services and costs, item by item
Question to discuss
“Could we hold the gathering somewhere else?”
Agreed next step
A conversation with the team
Illustrative summary. The exact fields and routing are tailored to your setup.
Built to feel like your funeral home
Your name on the door. Your care in the details.
One funeral home or a group of locations: the experience should reflect the business the family has chosen.
We tailor the branding, assistant, language, service options and pricing. Then we agree what happens when a family needs a person, asks to be contacted or wants to arrange a conversation.
Choose Standard for a simple, conversational way to handle price inquiries.
The full planning experience
Premium
Help families find a plan they feel comfortable discussing.
$249/month
+ $999 one-time onboarding
The full planning experience, with visual product browsing, an itemized estimate, budget tools, comparisons and saved plans. Help families work through their choices before speaking with your team.
See the choices and the costs together. A live itemized estimate alongside guided planning and AI conversation.
Explore your product catalog. Browse photographs, descriptions and prices, with search and filters.
Work through “what if?” Set a budget, compare plans and preview lower-cost alternatives with exact savings.
Keep the thinking already done. Undo changes, save or share a plan and prepare an arranger summary.
Premium gives families ways to compare, revisit and save their choices, so the first call can begin with what matters to them. Premium onboarding is $500 more than Standard.
All prices in USD. Onboarding is a one-time fee. CRM delivery, staff alerts and calendar connections are scoped separately during setup.
Try it here
A few choices. A clearer picture.
Build a sample plan, change your mind and see the estimate update. This short demonstration uses illustrative USD prices.
INTERACTIVE SAMPLE
You don’t need to have everything decided. Start with the option you’d like to explore.
What would you like to explore?
Can I change these choices later?
Yes. Revisit any step and choose another option. Your estimate updates immediately, and your selections stay together for the example handover.
EXAMPLE HANDOVER
A head start for the human conversation.
Your team would confirm the details, discuss anything undecided and agree the next step with the family.
This compact sample demonstrates selections, pricing and handover. The full product adds AI conversation and your configured services and integrations.
Explore the Premium experience.
Talk with Vera, browse products, set a budget, compare plans and save your choices.
No. It helps families explore and prepares the context for your team. Your staff confirm arrangements, explain anything that needs professional judgment and take responsibility for the final service and price.
Does AI make up the prices?
The estimate is calculated from configured services, prices and selection rules. AI helps with the conversation. During setup, we agree the price list, inclusions, exclusions and items that need staff confirmation.
Can it match our brand and existing website?
Yes. The experience can be embedded in a page or offered as a dedicated planner. Branding, imagery, service paths and assistant presentation are tailored to you. We check the integration with your website as part of setup.
Can it send inquiries to our team or CRM?
We scope the contact capture, consent, routing and supported CRM or notification connections with you. Booking depends on a compatible calendar and agreed availability rules. The sample on this page lets you explore selections and preview a handover without sending an inquiry or making an appointment.
Can families change their mind or compare options?
Yes. Families can revisit choices as they plan. Premium includes undo, budget guidance, saved plans, comparisons and sharing. Try the full Premium demo on this page to explore those features.
How much does it cost?
Standard is $499 one-time onboarding and $199 per month for a text-based estimator set up from your General Price List and website information. Premium is $999 one-time onboarding and $249 per month, adding visual product browsing, budget tools, comparisons, saved plans and arranger summaries. All prices are in USD. Additional integrations are scoped separately. Compare the two plans.
Make the next price inquiry more useful
Give families a clearer starting point. Give your team a better next conversation.
Bring your website and General Price List. We’ll walk through the available experiences and discuss your branding, prices and how inquiries would reach your team.